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Animated graphics are used commonly in advertisements. In recent times, with the evolution of the internet, graphic promotional content has been extensively applied to major marketing campaigns. These campaigns may or may not focus on a specific audience but always convey positivity. Moving images tend to receive more attention from consumers and hence modern era business publicizing requirements in an already shrinking global village. Competitiveness has made creative business dynamics evolve from a “boost to a business” to the “survival of the fittest”. And in our super-charged up global markets, animated graphics offer super-fast meaningful messages that are creative and relevant. Marketers are effective in finding alternative methods to conduct successful marketing. With the recognizable benefits, animated graphics serve as a means to raising awareness, advertising or promoting a subject. Animation experts and developers apply creative logic behind the creation of animated

There is an amazing increase in number of people getting inclined towards explainer videos. According to a research, you can give a boost the extent of impact on purchase decision by 85% through explainer videos. Animated explainer videos are simplified versions of a product or service brochure allowing your customers to take important buying decisions. So how do you think making animated videos could change your marketing fate also what are the important steps that needs to be taken while making an explainer video? I have considered the following tips that can actually guide you while making an animated video. Know Who you are Addressing Similar to other marketing strategies, explainer video making strategy also requires you to take note of the target market. Now, that includes the demographics and the psychographics both as the results are dependent on viewers. Characteristics and Personality of your Target Audience Again, I would like to emphasize on the importance of