Explainer Videos: Making Animated Videos, an all-time favorite for Online Marketers.

There is an amazing increase in number of people getting inclined towards explainer videos. According to a research, you can give a boost the extent of impact on purchase decision by 85% through explainer videos. Animated explainer videos are simplified versions of a product or service brochure allowing your customers to take important buying decisions.

So how do you think making animated videos could change your marketing fate also what are the important steps that needs to be taken while making an explainer video?
I have considered the following tips that can actually guide you while making an animated video.

Know Who you are Addressing

Similar to other marketing strategies, explainer video making strategy also requires you to take note of the target market. Now, that includes the demographics and the psychographics both as the results are dependent on viewers.

Characteristics and Personality of your Target Audience

Again, I would like to emphasize on the importance of target audience as it allows you to decide the mood and message of your video content that is in line with the preferences and liking of your audience. This may include all the relevant elements that play role in making animated video online. Such as the colors, voice over, script etc.

Problem Solving Messages

It is very crucial for any marketer to identify the target’s problems or more smartly creating a customer’s need by making the target customer aware of that problem. As a creative solution provider, you can bring the moment of life to a bizarre perspective where they could see no hope.

Simplicity is the Key

According to statistics the most seen or clicked videos with increasing ROIs are supposedly simple videos. Hence, it is advisable that the video content should have a smooth flow of information, divided into simple bits of information and should not have any complex jargons or difficult language used in the voice over. The goal or message behind it should be explicit, bold and clear.

Your Superscript

When it comes to writing of script while making animated videos, make sure you analyze these critical components. By all means try your best to have an effective tag line; the goal of the video is delivered by the right selection of words. Make sure you avoid all pressure points and more importantly try not to exceed the word limits. Too lengthy or technical videos might deliberately force your audience to switch off.